Sunset draws us together, night brings the music alive, and at sunrise we dance with the sea. SONIC! is a 24-hour boutique celebration where music, people, and place create something truly unforgettable.

We chose Vietnam’s Central Coast because here the ocean speaks, and the architecture remembers. A heritage seaside mansion becomes our canvas, where contemporary sounds, cinematic light, art and memorable experiences where people connect within themselves, with each other and with natural environment.

SONIC! is intimate by choice—about 1000 kindred spirits. We’re culture-led. We invite Southeast Asian voices into dialogue with global underground craft, creating something that feels both deeply local and unbounded.

For partners, this isn’t just exposure. It’s storytelling rooted in place and people. It’s a chance to stand inside a celebration where connections are as real as the tides outside our windows.

Vietnam is alive with a new rhythm, design-led experiences, culture-driven travel, and a rediscovery of identity. The world is paying attention, and locals are claiming their own stories with pride.

SONIC! rises in this moment: heritage meets horizon, creativity meets coast. It’s not only about what guests hear, but how they feel carried by a place that is unapologetically Vietnamese and unforgettably global.

Central Vietnam is where land and sea never stop conversing. Heritage mansions face endless horizons; every breeze carries history, every tide feels like renewal.

At SONIC! 2025, we don’t just set up a stage. We let the mansion, the ocean, the light of dawn all perform with us. Here, destination becomes experience, and storytelling belongs to both the past and the present.

Vision

A culture-first celebration where people, place, and music dissolve into each other through sound, light, nature, and wellness.

Promise

We’re not just selling tickets to another party. We’re curating a cultural pilgrimage - a platform for authentic self-expression that bridges international electronic music culture with the depth and beauty of Vietnamese heritage.

What "Underground" means

Underground isn’t a label — it’s a breath of freedom. It’s creativity without boundaries, avant-garde expression, discovery without permission, and the refusal to let conventional promotion dictate how art should be felt.

We don’t book names. We compose a journey. Every artist, every collaborator is chosen for their ability to resonate with the mansion’s walls, the ocean’s horizon, and the collective breath of our community.

At SONIC! 2025, sound is not just heard, it is felt.

That’s why we are bringing L-Acoustics, the world-renowned high-end sound system trusted by iconic festivals and venues worldwide, to Vietnam’s coast.

Known for its unmatched precision and immersive clarity, L-Acoustics will elevate every moment of SONIC! 2025 from the warmth of sunset to the depth of midnight, the sacred celebration of sunrise into an unforgettable journey where music, people, and place dissolve into each other.

Geography

About 65–80% domestic; 20–35% regional and international (Hong Kong, Singapore, Macau, Hanoi, Ho Chi Minh City).

Motivations

Boutique scale, heritage setting, wellness and authentic connection, sunrise experience, craftsmanship and quality

Experience

Two-night stays; craft food and beverage; appreciation for local design and retail.